It is enforced by the California Attorney General’s Office, and also district attorneys, city attorneys (with a population exceeding 750,000), and, if no attorney’s office has taken action, individuals acting in the public interest.

Individuals act by filing a lawsuit against a business alleged to be in violation of the law. They must first provide at least a 60-day notice to the business, as well as one to the Attorney General and the appropriate district attorney and/or city attorney.